And in a nuclear war everybody loses,” McCuan said. “Whenever we have dueling ballot measures, and the competitors have an arsenal of dollars. history.Īnytime voters face two measures at odds with each other, they tend to reject both, said professor David McCuan, chairman of the political science department at Sonoma State University. LOS ANGELES (AP) - The effort to legalize sports betting in California ran headlong into a typical challenge for competing ballot measures as each was battered in a torrent of negative advertising that doomed both to spectacular failure in the most expensive ballot race in U.S.